Most people know LinkedIn is social media for your professional life but they really don’t know how to use it. While some people mix personal and professional life, it is important to understand that LinkedIn is NOT FaceBook. Think of LinkedIn as your professional branding tool. Your profile will be viewed by recruiters, employers, employees and clients. Think of where you see your professional life 5, 10, 20 years from now.
Here are three helpful hints to keep your LinkedIn profile focused on your personal brand.
1- Use a professional headshot for your profile picture. If you are unable to go to a photographer or department store (such as Sears or JCPenney) for a professional headshot, make sure your picture has a solid background.
2- Keep your job experience current even if you are employed. The person viewing your profile may have that “right” opportunity you’ve been searching for.
3- Use status updates to market your business expertise. What do you want to be known for — what is your brand? Shift posting about what you are doing to posting about things you find interesting. For example, post links to articles pertaining to your industry. Make sure to include a comment to showcase your expertise.
When in doubt as to whether or not to post something on LinkedIn ask yourself if the information will help you professionally. How will your post impact your current or potential employer … current or potential employees … current or potential clients?
Share with us other helpful hints you follow to keep your LinkedIn profile professional.
ABOUT THE AUTHOR:
Niv Persaud, CFP®, CDFA™, CRPC®, is the Founder of Transition Planning & Guidance, LLC. Her firm bridges the gap between financial planning and coaching. As a Transition Consultant, she offers sage advice in all aspects of life – financial, personal and professional. Niv does not manage money and does not sell financial products. Her services include spending plan development, divorce financial review, life strategy and professional progression. Niv actively gives back to her community through her volunteer efforts. She believes in living life to the fullest by cherishing friendships, enjoying the beauty of nature and laughing often — even at herself. Her favorite quote is by Erma Bombeck, “When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left and could say ‘I used everything you gave me’.”